Hello, we're Seedball!

our dream is to help save the world

HELLO, WE'RE SEEDBALL!

Hello we’re Emily & Ana, the creators of Seedball – we want to fill the world with wildflowers and we’re starting with your garden!

Seedball is a non-profit company on a massive mission to help increase the abundance of British wildflowers and wildlife that depend upon them. We believe that if we can all better use whatever space we have available to us (whether a back garden, balcony, window box, little patio etc) we can together have a hugely beneficial impact on our local environment. there is an opportunity for significantly more nature within our everyday environment, returning the earth to its natural balance.

Climate change grabs the headlines but our declining ecosystem is an equally important issue the human race is facing. We need bees and butterflies, now more than ever but modern agriculture and infrastructure is killing the biodiversity we’ve relied on for thousands of years. The damage we’re witnessing now is unprecedented and we need to make a change. We know people care deeply about our planet and wanted to create an easy product that can help. Seedballs quite simply increase the likelihood that the seeds will germinate and grow successfully. More flowers means more bees, butterflies and other wildlife which supports our food chain and ecosystem. They’re easy to use and once scattered nature will do the rest.

Before Seedball, we were finishing off our PhD’s (both in conservation science related topics) – and we knew we wanted to do something epic, something a little bit different – conservation is in our heart and soul. Thank you for joining us on our journey! One day we dream to fund our own Seedball wildflower reserves. Watch this space!!!

Emily & Ana

Through The Years

2010/11

We developed the idea for wildflower seed balls having had a terrible time ourselves trying to grow wildflowers (to help the bees!) when we came across the work of Masanobu Fukuoka. A Japanese natural farming innovator, Fukuoka strongly promoted using seed balls for sowing crops in desert areas with unpredictable rainfall – the clay balls prevented the seeds from being eaten until the rains arrive and seed germination starts. We quickly realised we could apply the same concept to wildflower seeds and help protect the seeds from predators. We spent the next two years testing and developing our Seedball recipe!

2012

On Ana’s kitchen table, we made lots of Seedballs to go in very home made packaging for our first Seedball ‘product’ and visited a whole bunch of fairs and market stalls with Rigby the Seedball puppy. We had so much fin!

2013

We launched the ‘Seedball Tin’ !!

2014-16

We built a shed! The Seedball team grew and we were stocked in about 150 shops (including Kew Gardens) and featured in the Guardian Christmas Gift Guide!

2017

We won two amazing awards! Gift of the Year (Eco Friendly Category) and Garden Retail Awards (Best New Gardening Growing Product). And we built another garden shed.

2018

We moved out of the garden!! Our team is now 14!! Including Rigby. And we were on the telly! Channel 4’s Buy It Now (Episode 13) – a show where you have to pitch your product to the audience and a panel of retailers – scary but oh so much fun too! We also launched a range in collaboration with the Natural History Museum – we are still pinching ourselves about !

2019

We made super cute matchboxes for wedding favours (and won an award for these too!) and we have something very exciting up our sleeve too to announce later in the year!! Still loving what we do!!

"We're losing biodiversity globally at an alarming rate, and we need a cornucopia of different plants and animals, for the planet's health and our own"

Diane Ackerman

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