Hello, we're Seedball!

our dream is to help save the world


We want to fill the world with wildflowers and we’re starting with your garden – Ana and Emily, the creators of Seedball. 

In 2010, we were Conservation Scientists at Aberdeen University. Then, we spotted an advert for a training course to help environmental scientists become entrepreneurs. The spark had been lit!

So, by 2012 armed with homemade packaging and our first seed ball prototypes, we began selling at fairs and festivals. By the end of the year, Seedball had a large social media following, we were stocked in our first shop (thank you Hammerton Store in Aberdeen, we will be forever grateful) and we made enough money to employ a design team to give our Seedball brand a makeover, so that in 2013 Seedball was launched officially. Conservation is in our heart and soul. Over these years we’re delighted and very grateful to have worked with River of Flowers, Plantlife, London National Park City and Friends of the Earth and eventually we aim to fund our own network of wildflower reserves. Yay!

Through The Years


We developed the idea for wildflower seed balls having had a terrible time ourselves trying to grow wildflowers (to help the bees!) when we came across the work of Masanobu Fukuoka. A Japanese natural farming innovator, Fukuoka strongly promoted using seed balls for sowing crops in desert areas with unpredictable rainfall – the clay balls prevented the seeds from being eaten until the rains arrive and seed germination starts. We quickly realised we could apply the same concept to wildflower seeds and help protect the seeds from predators. We spent the next two years testing and developing our Seedball recipe!


On Ana’s kitchen table, we made lots of Seedballs to go in very home made packaging for our first Seedball ‘product’ and visited a whole bunch of fairs and market stalls with Rigby the Seedball puppy. We had so much fin!


We launched the ‘Seedball Tin’ !!


We built a shed! The Seedball team grew and we were stocked in about 150 shops (including Kew Gardens) and featured in the Guardian Christmas Gift Guide!


We won two amazing awards! Gift of the Year (Eco Friendly Category) and Garden Retail Awards (Best New Gardening Growing Product). And we built another garden shed.


We moved out of the garden!! Our team is now 14!! Including Rigby. And we were on the telly! Channel 4’s Buy It Now (Episode 13) – a show where you have to pitch your product to the audience and a panel of retailers – scary but oh so much fun too! We also launched a range in collaboration with the Natural History Museum – we are still pinching ourselves about !


We made super cute matchboxes for wedding favours (and won an award for these too!) and we have something very exciting up our sleeve too to announce later in the year!! Still loving what we do!!

"We're losing biodiversity globally at an alarming rate, and we need a cornucopia of different plants and animals, for the planet's health and our own"

Diane Ackerman